PRIVACY POLICY
Effective Date: 1 JULY 2025
Last Updated: 7 AUGUST 2025
Aurika Wellness (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website https://aurikawellness.ca, interact with our services, or engage with us through online advertising.
Information We Collect
We may collect the following types of personal information:
- Contact Information: Name, phone number, email address, and any other details you submit through our contact forms.
- Usage Data: Information on how you use our website, including IP address, browser type, device information, and pages visited.
- Advertising & Analytics Data: Data from platforms such as Meta Ads (Facebook, Instagram) and Google Analytics, which may include demographic information, interests, and online behaviour.
- Email Engagement Data: When you interact with our marketing emails, we may track opens, clicks, and responses.
How We Collect Information
We collect information in the following ways:
- Directly from you: When you fill out our contact forms or subscribe to our mailing list.
- Automatically: Through cookies, tracking pixels, and analytics tools.
- From Third Parties: Through advertising platforms such as Meta Ads and analytics providers.
How We Use Your Information
Your information may be used to:
- Respond to your inquiries and provide requested services.
- Send you promotional and educational content via email (if you have opted in).
- Improve website functionality, user experience, and service offerings.
- Measure the effectiveness of our advertising campaigns on platforms like Meta Ads and Google Ads.
- Analyse website traffic and performance using tools like Google Analytics.
Advertising & Tracking Technologies
We use advertising and tracking tools to help us reach our audience and measure results.
Meta Ads (Facebook & Instagram):
We use Meta’s advertising tools, which may use cookies, pixels, and similar technologies to deliver relevant ads and measure campaign performance. Meta may collect or receive information from our website and use it to provide measurement services and targeted ads.
Google Analytics:
We use Google Analytics to understand how visitors interact with our website. Google may use cookies and other identifiers to collect data and provide aggregated reports.
Email Marketing Platforms:
Our email campaigns are managed through third-party platforms that track engagement metrics such as open rates and link clicks to improve our content.
Opt-Out Options:
- You can opt out of targeted advertising by visiting:
- Facebook Ad Preferences: https://www.facebook.com/adpreferences
- Google Ads Settings: https://adssettings.google.com
- Digital Advertising Alliance of Canada: https://youradchoices.ca
Sharing of Information
- We do not sell your personal information. We may share your information with:
- Service providers (e.g., hosting providers, email marketing services, analytics platforms) who assist in operating our website and marketing campaigns.
- Advertising partners to deliver targeted ads and measure campaign effectiveness.
- When required by law, to comply with legal obligations or protect our rights.
Cookies
Cookies and similar tracking technologies are used to enhance your experience, remember preferences, and measure marketing performance. You can adjust your browser settings to block cookies, but this may affect site functionality.
Your Privacy Rights (Canada)
- Under Canadian privacy laws, you have the right to:
- Access and request a copy of your personal information.
- Request corrections to your personal information.
- Withdraw consent to our use of your personal information.
- Request deletion of your personal information, subject to legal obligations.
To exercise your rights, please contact us at the details below.
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.
Security
We take reasonable steps to protect your information from loss, misuse, and unauthorized access. However, no method of transmission or storage is 100% secure.
Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of these sites.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Aurika Wellness
- Email: aurikawellness@gmail.com
- Phone: +1 905 466 4169
- Website: https://aurikawellness.ca
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